Despite the benefits that sport and physical activity offer for people's health and well-being, the increase in sedentary work habits, the lack of time, more congested and polluted cities, spatial limitations, among others, they represent difficult challenges which must be addressed by the governments and organizations of the world. Although it is clear that these challenges must be addressed through multidisciplinary processes, design offers unique tools that make it possible for users to understand themselves at the collective and individual level, as well as creative methods and practices to generate meaningful experiences and solutions for the lives of women. persons.
The cities we inhabit today were built years ago when health and sports participation were not directly conceived as an essential part of the public space, the work environment, or as a social priority. For this reason, a revitalization of these contexts in accordance with the social and economic dynamics of our current society is necessary and would have a positive impact on the quality of life, health and well-being of the inhabitants. A challenging but powerful opportunity to create social impact through sport, health and design is to build and plan the public infrastructure of cities based on how their inhabitants use and experience them. Considering cities as living laboratories, huge amounts of information (Big Data) from smart devices, portable products, sensors integrated into the environment and ethnographic analysis, could serve as raw materials to design products, services, landscapes and urban spaces that offer experiences significant according to the needs, practices and behaviors of its inhabitants (users). A better understanding of users, their behavior and their relationship with their environment, will help to develop more attractive, intelligent and interactive cities that fit the real needs of people. In addition, technology and design-driven interventions must be implemented, focused on encouraging companies and organizations to adjust the way in which activities are traditionally carried out in the workplace. By creating methods, environments, products and services focused on stimulating less sedentary behaviors and more active work environments, it would increase people's quality of life, health and general well-being. This will set a precedent for new policies, practices and paradigms, both public and organizational, with the potential to transform the way we live, perceive and interact with the environments we inhabit.
Juan Camilo Restrepo Villamizar
MG. Industrial design